The Association through its various platforms including conferences, seminars, meetings and forums will offer regular opportunities to identify and discuss in a global, regional and cross-cultural context latest trends, developments, issues and challenges facing higher education in the region today. It will also encourage collaborative projects and research and will be committed and dedicated to serving its members and the institutions they lead. The Association is formed with the following vision and mission and aspires at achieving seven strategic goals.
“To become a transformative influence in Higher Education in the MENA region through the provision of advocacy, collaboration, leadership and sharing of experiences.”
“ To advance Higher Education in the MENA region through establishing a dynamic network of university leaders that influences policy making, proposes and debates new and innovative ideas, addresses emerging issues and trends pertinent to quality, governance, access, technology, research and learning outcomes and promotes collaboration, community building and the sharing of experiences“